What is a “Sales LLM?”
The fact that this question is in play is a difficult reality to face for the good people of Jasper, Gong, and friends. While your typical '“do-all” sales AI tool is diving Scrooge McDuck style into their piles of gold, others have quietly carved out a specialized niche for LLMs that speak specifically to sales teams’ unique needs.
All of this came from a simple question: if a large language model (LLM) ONLY existed for sales teams, how might that shape its growth & development?
What if it were solely focused on optimizing a sales process?
Would the “web search” function matter as much as the “file upload” experience?
Would the model be trained to interpret the acronym “AE” as “account executive?” Or would it default to advice on your American Eagle shopping intentions?
These are the questions asked when sales-focused LLMs were created.
Why Are People Seeking Alternatives to Chat GPT?
“Well Chat GPT alternatives aren’t hard to come by! Just look at Claude. Look at Perplexity. At Gemini!”
Let me answer this very clearly: Chat GPT may have general knowledge alternatives, but exactly 0 have proven themselves industry specialists. Here at Ask-Dwight, we believe that’s the future.
The future is looking at not only a sales team AI, but a B2B sales team AI. A B2C sales team AI. And I don’t mean general AI with 8 million bells & whistles (shoutout to the players at the intro to this article!). I mean freaking LLM specialists.
People who use Chat GPT are looking to save time. They’re looking for uniquely tailored responses to their situations.
So you tell me: what’s the best way to provide that?
You get specialized. You get specific with your training, and you tailor your LLM’s learning using responses from the masters of that industry.
When we did that at Ask-Dwight, we got way further along in the time saving for sales teams. Forget hours, we were focused on saving time down to the minute… the second!
That’s how salespeople operate. But when they’re focused on serving the “everyman,” Chat GPT doesn’t have a prayer of serving people at that level.
What Do Specialized Large Language Models Do Differently than Custom GPTs?
“If you want specialization, just use a Custom GPT!”
Now to be fair, this is the closest we will get to Chat GPT serving salespeople correctly. But Custom GPTs fail in a few key ways:
While they’re providing tailored output, the entire experience should be tailored… not just the conversation
Custom GPTs still require significant refinement from sales teams, which may not be intuitive. Would you trust 22 year old Braxton with writing your custom GPT? What about 65 year old Henry?
Custom GPTs still don’t impact the overall direction of the LLM at large. Your Custom GPT won’t help Chat GPT make decisions about what features to add next.
The vision for specialized LLMs does all of these things. It makes the sales process not just easier, but absolutely natural. Collaborating with your LLM should be like talking to a sales associate, not a robot yes-man.
Why Not Use Established Sales AI Tools?
There’s no doubt that well-known sales AI tools own the integration space. You can use their internal LLM to source and relay your own data.
But those integrations can break, the LLM may be hard to find, and (the biggest offender) often the tool simply leans on the trajectory of Chat GPT to decide how the LLM will grow in the space.
If you need a quick data point here or there, using these LLMs is fine of course. But a real partner in sales should be something more.
Now here’s the homer take: the best sales LLM is Ask-Dwight, hands down.
It tailors output to your industry, and acts as a true partner in sales. You can replace Chat GPT with it or simply add Dwight to your tool belt.
Join the transition to industry-customized LLMs today, and say hello to your new best salesman: Dwight.