LLMs For Salespeople: Turn Your AI Into An Industry Specialist
We all love a good Chat GPT, a Claude, a Gemini and, of course, the sheer MAGIC of what they’ve created. But they’ve stopped well short of the finish line. Large Language Models (“LLMs”), like other artificial intelligence (AI), SHOULD be specialized.
Not only should they be specialized, they should be uniquely GIFTED to support those specialized fields. It’s not enough to slap together a Custom GPT or Claude project. LLMs should be designed for an industry. Shaped by it over time.
Without that level of personalization, the only “shape” you’ll be in is “square.” Only dad joke in here, I promise.
How Do Common Large Language Models Specialize?
Now that I’ve said that, let me backtrack before I tell you what we’re doing with Ask-Dwight.
If you want to customize your solution, start with a custom GPT. For consistency’s sake, I’ll use Chat GPT’s vernacular for this since they’re the clear frontrunners for this technology.
With a pro plan on almost any LLM, you can create customized “instructions” for your GPT to follow. For instance, you could:
Design a curated outfit for the day using only your wardrobe.
Create a fully personalized workout plan to fit your diet and your exercise schedule.
Schedule watering & other care for your interior or exterior plants around the house.
Even in business, there’s countless ways to customize large language models to work for your unique needs. Your team could use custom GPTs to:
Rewrite sales email drafts using your language, and optimizing for a specific tone or purpose.
Run a custom sales playbook through your LLM, to seamlessly apply vetted persuasion tactics that follow modern best practices to your communication.
Analyze and forecast pathways to conversion for your prospects at scale and within limited time frames.
These are wide applications within a normal Custom GPT experience, although Ask-Dwight and a very few others are actually exploring the limits of these ideas to the fullest.
The reality is that very few AI companies have EXCELLED in these spaces, and when they have they’ve been unable to package and release it to the public in a way that sticks.
How Does Normal AI Specialize Better Than LLMs?
While the world of LLMs seems frozen under the spell of 5-10 big players, then a half a million smaller players, your non-LLM artificial intelligence has done an incredible job specializing!
Look at companies like Gong and Jasper, who are absolutely crushing the specialized world of AI. You have unlimited examples of specializing just from normal AI, which you can (and should) take advantage of TODAY:
Transcribe calls automatically and summarize key points.
Personalize your interactions with prospects given context within your CRM.
Assess sales risk to determine if your pipeline prospects are at flight risk.
Under normal conditions, AI is unbelievably agile and able to specialize seamlessly to an industry- so what’s the missing piece?
It’s the dark, underbelly of the rock nobody wants to look under. It’s the fear of the unknown with LLMs, and how to best leverage them.
The 10 weekly calls with the Product teams, ending in a “let’s circle back next week,” and the reason these larger companies can hide behind a version 25329 release while discounting sales enablement through LLMs as “vibe coding.”
Customized LLMs are the brand-new, hot pink convertible parked in front of the school.
Get in losers. We’re customizing for our people.
